Whether you’re developing a new product for launch, have one ready to go-to- market, or simply need to boost awareness or trial of an existing product, we can help ensure your trialists engage and share their thoughts with you allowing you to gain deeper insight and greater Return on Investment (ROI).
There are various ways through which we can gather qualitative and quantitative data on attitudes and behaviours and turn it into valuable insight for your brand.
We can also help you activate the insight to develop strategic action plans to grow sales further. In addition to insightful results and recommendations we can also facilitate a planning workshop so that you are able to digest the results fully with the broader business or retailers and agree a plan to activate the insights.
All three services can be carried out specifically with influencers, or with ‘standard’ consumers who are either demographically representative or a pre-defined target sample, whichever best suits your business needs.
A Come Round Insight project will:
- create a deeper understanding of your consumer and market
- allow you hone your concept / product to ensure greater success in market
- enable you to develop a go-to-market plan based on genuine insight
- provide actionable insight to help you engage other broader business members / retailers with your product
- Propensity to purchase
- Propensity to recommend and talk about your product
- Brand fit
- Purchasing behavior
- Sell-in ability with customer teams / retailers