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influencerMarketing 101 – influencer

8th June 2016 - Author:

With influencer marketing now firmly rooted into many marketing strategies – a new report from e-marketer.com shows that the demand for influencer marketing strategies is rapidly growing, and only 14% of respondents said to have no plans to use it as part of their social strategy in 2016. Here at the Come Round HQ we…

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#InfluencerMarketing 101 – microinfluencers

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We’ve all gone follow/reach-crazy. It’s a fact. the top 10 most popular Instagram accounts as of today have a combine following of nearly 600 MILLION people. That is more people than the entire population of the United States and England combined. Even companies are joining in. Cristiano Ronaldo made a whopping 200,000 euros (!) for…

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InfluencerMarketing 101 – influencer marketing brand advocacy

31st May 2016 - Author:

Let’s  discusses the basics of influencer marketing Fact: Nielsen knows that 92% of consumers trust recommendations from friends & family over all forms of advertising. Fact: Having 1 million followers is now considered more valuable (by most!) than having a 1000 loyal brand advocates. The American Marketing Association states that 64% of marketers agree with Nielsen’s…

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