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Is (paid for) content really king?

5th June 2017 - Author:

When’s the last time you’ve recommended a product or TV show to one of your friends/colleagues? Yep, I really want to know – please share in the comments section! Oh, and I bet that that recommendation was not based on a piece of #sponsored content. Below graph shows my take on the Influencer Marketing funnel…

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The Influencer Marketing Shit Show Continues

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Ah – the second part of my sweary rant. PRweek published part of this piece last week. The idea? To generate awareness for the amazing lack of knowledge and education within the influencer marketing (aka bandwagon) industry. Anyway – here’s the full piece. Enjoy. The influencer marketing industry is currently waging war against fake influencers….

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The Real Influencer Marketing Model

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Psh! I’m gonna tell you a secret – give you a little piece of information that hopefully will help you navigate through the wild-wild-west of influencer marketing. If you’re not familiar with my piece on why the smash & grab approach is turning infuencer marketing into a straight up shit show, I urge you to…

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Smash & Grab approach is turning influencer marketing into a straight up sh** show

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Most influencers are turning into glorified ad-boards, so please can everyone in the PR industry stop calling this form of paid advertising influencer marketing. Does anyone really know what influencer marketing means? If I say ‘influencer marketing’ – which two words pop into your mind? Close your eyes for five seconds and answer that question…

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