What is Content Marketing and Inbound Marketing?

Inbound marketing is a high-level but broad term for a type of marketing strategy that focuses on engaging prospects and attracting them in to your company, as opposed to pushing out disrupting messages. This strategy aims to allow customers to personally connect with a company through stellar branding and design, building up as much trust and comfort as possible to successfully advertise your product.

A classic inbound marketing approach involves efficient content creation and distribution, maybe by social media, blogging, and email marketing. Through these mediums, companies may generate leads, and then cultivate and close them.