Lockdown doesn’t mean locked out for brands
Consumers do want to hear from brands during lockdown As the nation experiences lockdown amid the COVID-19 pandemic,
What’s an influencer?
Isn't an influencer just another advertising medium? The debate rolls on as to what actually is an 'influencer'.
Come Round’s first decade!
Word of mouth marketing has never been more powerful Such a brilliant start to our 10th anniversary year
The Giraffe, the Tiger and the 3½ year old
The power of the consumer Satisfied customers who are willing to spread word of mouth about your business
Move over George Clooney. Average Joe is in the house
Do brands really need celebrities these days? Celebrities are often perceived as corporate entities and so it makes