Influencer vetting
What is it? We sort out the good influencers from the bad ones as clients realise they’re wasting money paying the wrong influencers.
Influencer vetting
What is it? We sort out the good influencers from the bad ones as clients realise they’re wasting money paying the wrong influencers.
How does it work?
Clients give us a list of influencers to vet, or we suggest some for them.
We use a number of online platforms to analyse audience demographics for each influencer.
We average out the results from those platforms to provide a realistic picture of each influencer’s audience demographics.
We calculate the size of each influencer’s engaged audience and highlight relevant data using our traffic light system.
Clients rely on our data to select which influencers to work with and which
to avoid.
How does it work?
Clients give us a list of influencers to vet, or we suggest some for them.
We use a number of online platforms to analyse audience demographics for each influencer.
We average out the results from those platforms to provide a realistic picture of each influencer’s audience demographics.
We calculate the size of each influencer’s engaged audience and highlight relevant data using our traffic light system.
Clients rely on our data to select which influencers to work with and which to avoid.
Scientific (anecdotal) evidence
The costly Bobbi Brown
-Kate Upton influencer
marketing fail where 78% of
Kate’s audience were men.
Scientific (anecdotal) evidence
The costly Bobbi Brown-Kate Upton influencer marketing fail where 78% of Kate’s audience were men.
Benefits
Our traffic light system vets each influencer on:
audience location
engagement rate
engaged audience
Benefits
Our traffic light system vets each influencer on:
audience location
engagement rate
engaged audience
