Party marketing

What is it? Hundreds of simultaneous parties themed  around a client’s product. Parties are held in homes and  workplaces across each country, with strategic activities  for each host and their guests to carry out – the best  way to get people to come round to liking a product.

How does it work?

Pre-party

We recruit influential and demographically perfect consumers. Each consumer must get a minimum number of guests to RSVP to their party through our system.

During party

We source and ship them everything they need, a few days before party.

Partygoers must carry out fun activities – designed to create content, awareness and reach.

Post-party

Partygoers share stories, opinions and content online and offline. Insight is gathered via post-party survey.

Post-party

Partygoers share stories, opinions and content online and offline. Insight is gathered via post-party survey.

Scientific evidence

Benefits

Hands-on deep product engagement leading to measurable word-of-mouth, brand advocacy, awareness, content, reviews, opt-ins and rich consumer insight.

view party marketing project >

Benefits

Hands-on deep product engagement leading to measurable word-of-mouth, brand advocacy, awareness, content, reviews, opt-ins and rich consumer insight.

view party marketing project >