Party marketing
What is it? Hundreds of simultaneous parties themed around a client’s product. Parties are held in homes and workplaces across each country, with strategic activities for each host and their guests to carry out – the best way to get people to come round to liking a product.
How does it work?
Pre-party
We recruit influential and demographically perfect consumers. Each consumer must get a minimum number of guests to RSVP to their party through our system.


During party
We source and ship them everything they need, a few days before party.
Partygoers must carry out fun activities – designed to create content, awareness and reach.


Post-party
Partygoers share stories, opinions and content online and offline. Insight is gathered via post-party survey.
Post-party
Partygoers share stories, opinions and content online and offline. Insight is gathered via post-party survey.


Scientific evidence

Benefits
Hands-on deep product engagement leading to measurable word-of-mouth, brand advocacy, awareness, content, reviews, opt-ins and rich consumer insight.
Benefits
Hands-on deep product engagement leading to measurable word-of-mouth, brand advocacy, awareness, content, reviews, opt-ins and rich consumer insight.