Project Description
BRITA
Consumer insight
BRITA needed to know whether to commit significant marketing spend to promote their fill and serve carafe to office workers or instead to focus on homes.
We sent the product into cherry-picked offices across the UK, requiring them to trial the carafe over a 4 week period, and complete feedback mid-way through and at the end of the trial.
Insight from these workplace trials led BRITA to focus their marketing strategy and budget on promoting the carafe in households rather than workplaces.
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