Project Description

BRITA

Consumer insight

BRITA

Consumer insight

The challenge

BRITA needed to know whether to commit significant marketing spend to promote their fill and serve carafe to office workers.

The solution

We sent the product into cherry-picked offices across the UK, requiring them to trial the carafe over a 4 week period, and complete feedback mid-way through and at the end of the trial.

The challenge

BRITA needed to know whether to commit significant marketing spend to promote their fill and serve carafe to office workers.

The solution

We sent the product into cherry-picked offices across the UK, requiring them to trial the carafe over a 4 week period, and complete feedback mid-way through and at the end of the trial.

The
campaign

Results

242,948

social reach

85%

of partygoers now consider themselves a brand advocate

843,220

people reached through word of mouth

+67 pts

in Net Promoter Score

9/10

average rating for SPAR food and drink

Client name, company>

Results

242,948

social reach

85%

of partygoers now consider themselves a brand advocate

843,220

people reached through word of mouth

+67 pts

in Net Promoter Score

9/10

average rating for SPAR food and drink

Client name, company>

“SPARbecue is such a success that it’s now the key annual strategic event we use to showcase our summer range and radically change shoppers’ opinion of the SPAR brand long-term.”

Michael Lawless, Brand & Marketing Director, SPAR