Project Description

Kano’s Pixel Kit

Corrective reviews

Kano’s Pixel Kit

Corrective reviews

The challenge

An initial product defect had dragged down the average rating for Kano’s Pixel Kit at Amazon.com

The solution

Demographically perfect trialists were recruited in batches across the USA. They were asked to purchase the product at Amazon.com and give us feedback. A number of trialists subsequently chose to leave positive reviews.

The challenge

An initial product defect had dragged down the average rating for Kano’s Pixel Kit at Amazon.com

The solution

Demographically perfect trialists were recruited in batches across the USA. They were asked to purchase the product at Amazon.com and give us feedback. A number of trialists subsequently chose to leave positive reviews.

The
campaign

Results

242,948

social reach

85%

of partygoers now consider themselves a brand advocate

843,220

people reached through word of mouth

+67 pts

in Net Promoter Score

9/10

average rating for SPAR food and drink

Client name, company>

Results

242,948

social reach

85%

of partygoers now consider themselves a brand advocate

843,220

people reached through word of mouth

+67 pts

in Net Promoter Score

9/10

average rating for SPAR food and drink

Client name, company>

“SPARbecue is such a success that it’s now the key annual strategic event we use to showcase our summer range and radically change shoppers’ opinion of the SPAR brand long-term.”

Michael Lawless, Brand & Marketing Director, SPAR