Project Description
LEON Tasters
Savvy sampling
LEON wanted to avoid wasteful sampling for their newly-launched aioli and ketchup.
We meticulously selected and appointed 1,000 LEON Tastemakers across the UK, sent them LEON’s product in a beautifully presented box complete with personalised postcard telling them what they needed to do. Then we gathered qualitative and quantitive consumer insight from all of them.
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Homes
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reviews
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photos
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people reached through word of mouth
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social reach
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will purchase
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in Net Promoter Score
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opt-ins for LEON
“We were really pleased with the results from the campaign – far exceeding anything we could have achieved through traditional sampling.”
Charlotte Di Cello, MD Grocery
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We’d love to chat or talk through your needs, so simply fill in this form and we’ll get back to you as soon as we can.
