Project Description

Challenge consumer perception of the SPAR brand and the quality of SPAR’s range of BBQ food and drink.

500 simultaneous #SPARbecue house parties, all across the UK on a sunny weekend in August.

242,948

social reach

85%

of partygoers now consider themselves a brand advocate

843,220

people reached through word of mouth

+67 pts

in Net Promoter Score

9/10

average rating for
SPAR food and drink

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