Project Description

#SPARbecue

Party marketing

Challenge consumer perception of the SPAR brand and the quality of SPAR’s range of BBQ food and drink.

500 simultaneous #SPARbecue house parties, all across the UK on a sunny weekend in August.

0
social reach
0%
of partygoers now consider themselves a brand advocate
0
people reached through word of mouth
0pts
in Net Promoter Score
0/10
average rating for SPAR food and drink