Project Description

#SPARbecue

Party marketing

#SPARbecue

Party marketing

The challenge

Challenge consumer perception of the SPAR brand and the quality of SPAR’s range of BBQ food and drink.

The solution

500 simultaneous #SPARbecue house parties, all across the UK on a sunny weekend in August.

The challenge

Challenge consumer perception of the SPAR brand and the quality of SPAR’s range of BBQ food and drink.

The solution

500 simultaneous #SPARbecue house parties, all across the UK on a sunny weekend in August.

The
campaign

Results

242,948

social reach

85%

of partygoers now consider themselves a brand advocate

843,220

people reached through word of mouth

+67 pts

in Net Promoter Score

9/10

average rating for SPAR food and drink

Client name, company>

Results

242,948

social reach

85%

of partygoers now consider themselves a brand advocate

843,220

people reached through word of mouth

+67 pts

in Net Promoter Score

9/10

average rating for SPAR food and drink

Client name, company>

“SPARbecue is such a success that it’s now the key annual strategic event we use to showcase our summer range and radically change shoppers’ opinion of the SPAR brand long-term.”

Michael Lawless, Brand & Marketing Director, SPAR