Project Description

Taylor Swift fragrance

Savvy sampling

Taylor Swift fragrance

Savvy sampling

The challenge

Engage with a hard to reach demographic (teenage girls) and get them to try the new Taylor Swift fragrance.

The solution

Beautifully branded boxes of samples sent into hundreds of homes across the UK and Germany.

The challenge

Engage with a hard to reach demographic (teenage girls) and get them to try the new Taylor Swift fragrance.

The solution

Beautifully branded boxes of samples sent into hundreds of homes across the UK and Germany.

The
campaign

Results

103,000

social reach

10,000

samples distributed straight into the hands of target teenage girls

350,000

people reached through word of mouth

3,400

opt-ins for Elizabeth Arden

18%

post-sample survey response rate

Client name, company>

Results

103,000

social reach

10,000

samples distributed straight into the hands of target teenage girls

350,000

people reached through word of mouth

3,400

opt-ins for Elizabeth Arden

18%

post-sample survey response rate

Client name, company>

“Taylor by Taylor Swift is all about girls hanging out together, sharing moments and having fun – something that Come Round are experts at bringing to life in an immersive marketing campaign.”

Adam Richardson, Brand Manager Fragrance Marketing UK, Elizabeth Arden