Project Description

Trolls TV show

Influencer vetting

Selection of influencers for a campaign around the European launch of Trolls TV show.

We vetted 105 influencers from across 5 countries using our traffic light system.

54 influencers removed

from NBC Universal’s shortlist due to having a poor engaged audience.

The money saved was invested into long-term relationships (multiple posts) with the

51 good influencers

“Our ROI from paid influencers is much higher now we know which influencers to work with and which to avoid.”

Sarah Baines, VP Marketing, NBCUniversal