Project Description

Trolls

Influencer vetting

Trolls

Influencer vetting

The challenge

Historically, influencers working with our client had produced low ROI. We were brought in to ensure the right influencers were selected for a campaign around the European launch of Trolls TV show.

The solution

We vetted 105 influencers from across 5 countries using our traffic light system.

The challenge

Historically, influencers working with our client had produced low ROI. We were brought in to ensure the right influencers were selected for a campaign around the European launch of Trolls TV show.

The solution

We vetted 105 influencers from across 5 countries using our traffic light system.

The
campaign

Results

242,948

social reach

85%

of partygoers now consider themselves a brand advocate

843,220

people reached through word of mouth

+67 pts

in Net Promoter Score

9/10

average rating for SPAR food and drink

Client name, company>

Results

242,948

social reach

85%

of partygoers now consider themselves a brand advocate

843,220

people reached through word of mouth

+67 pts

in Net Promoter Score

9/10

average rating for SPAR food and drink

Client name, company>

“SPARbecue is such a success that it’s now the key annual strategic event we use to showcase our summer range and radically change shoppers’ opinion of the SPAR brand long-term.”

Michael Lawless, Brand & Marketing Director, SPAR