Project Description

Trolls TV show
Influencer vetting

Selection of influencers for a campaign around the European launch of Trolls TV show.

We vetted 105 influencers from across 5 countries using our traffic light system.



54 influencers removed
from NBC Universal’s shortlist due to having a poor engaged audience.
The money saved was invested into long-term relationships (multiple posts) with the
51 good influencers
