Savvy sampling

What is it? Tailored targeted sampling instead  of random anonymous sampling.

Savvy sampling

What is it? Tailored targeted sampling instead  of random anonymous sampling.

How does it work?

Traditional Sampling

Sample
Handed
out to
strangers.

Stranger walks off with sample.

Stranger enjoys sample.

Savvy sampling

We identify and recruit perfect consumers.

We send them your product to enjoy.

They trail, carry out product engagement activities and feed back consumer insight.

They share opinion and content online and offline.

How does it work?

Traditional Sampling

Sample Handed out to strangers.

Stranger walks off with sample.

Stranger enjoys sample.

Savvy sampling

We identify and recruit perfect consumers.

We send them your product to enjoy.

They trail, carry out product engagement activities and feed back consumer insight.

They share opinion and content online and offline.

Scientific evidence

“ The presentation of how a product is delivered to consumers directly impacts their long-term perception of the product.”

Professor Brian Wansink

Scientific evidence

“ The presentation of how a product is delivered to consumers directly impacts their long-term perception of the product.”

Professor Brian Wansink

Benefits

Targeted measurable sampling, content, reviews, opt-ins and rich consumer insight.

view Savvy sampling project >

Benefits

Targeted measurable sampling, content, reviews, opt-ins and rich consumer insight.

view Savvy sampling project >