Savvy sampling
What is it? Tailored targeted sampling instead of random anonymous sampling.
Savvy sampling
What is it? Tailored targeted sampling instead of random anonymous sampling.

How does it work?
Traditional Sampling
Sample
Handed
out to
strangers.
Stranger walks off with sample.
Stranger enjoys sample.
Savvy sampling
We identify and recruit perfect consumers.
We send your product to their home or workplace for them to enjoy.
They trial, carry out product engagement activities and feed back consumer insight.
They share opinion and content online and offline.
How does it work?
Traditional Sampling
Sample Handed out to strangers.

Stranger walks off with sample.

Stranger enjoys sample.

Savvy sampling
We identify and recruit perfect consumers.

We send your product to their home or workplace for them to enjoy.

They trial, carry out product engagement activities and feed back consumer insight.

They share opinion and content online and offline.

Scientific evidence
“ The presentation of how a product is delivered to consumers directly impacts their long-term perception of the product.”
Professor Brian Wansink
Scientific evidence
“ The presentation of how a product is delivered to consumers directly impacts their long-term perception of the product.”
Professor Brian Wansink
Benefits
Targeted measurable sampling, content, reviews, opt-ins and rich consumer insight.
Benefits
Targeted measurable sampling, content, reviews, opt-ins and rich consumer insight.
